Disclosures.

  • Sonoma Private Wealth LLC is registered with the Securities and Exchange Commission as an investment adviser and, as such, we provide advisory services rather than brokerage services. Brokerage and investment advisory services and fees differ and it is important for you, our client, to understand the differences. Additionally, free and simple tools are available to research firms and financial professionals at Investor.gov/CRS, which also provides educational materials about broker-dealers, investment advisers, and investing. This document is a summary of the services and fees we offer to retail investors, which are natural persons who seek or receive services primarily for personal, family, or household purposes.

  • What investment services and advice can you provide me?
    We offer the following investment advisory services to retail investors: Financial Planning Services, Portfolio Management Services, Selection of Other Advisers, Pension Consulting Services, Family Office and Wealth Planning Services and Sub-Advisory Services to Registered Investment Advisers. Detailed information regarding our services, fees and other disclosures can be found in our Form ADV Part 2A Items 4, 7, and 8 by clicking this link adviserinfo.sec.gov/firm/brochure/308547.

  • Account Monitoring: If you open an investment account with our firm, as part of our standard service we will monitor your investments on a monthly basis.

  • Investment Authority: We manage investment accounts on a discretionary basis whereby we will decide which investments to buy or sell for your account. We have discretion to select, retain or replace third-party managers to manage your accounts. You may limit our discretionary authority (for example, limiting the types of securities that can be purchased or sold for your account) by providing our firm with your restrictions and guidelines in writing. We also offer non-discretionary investment management services whereby we will provide advice, but you will ultimately decide which investments to buy and sell for your account. You have an unrestricted right to decline to implement any advice provided by our firm on a non-discretionary basis.

  • Investment Offerings: We provide advice on various types of investments. Our services are not limited to a specific type of investment or product.

  • Account Minimums and Requirements: In general, we require a minimum of $1,000,000 to open and maintain an advisory account, which may be waived at our discretion.

  • Key Questions to Ask Your Financial Professional

    • Given my financial situation, should I choose an investment advisory service? Why or Why Not?

    • How will you choose investments to recommend to me?

    • What is your relevant experience, including your licenses, education and other qualifications? What do these qualifications mean?

  • What fees will I pay?

    The following summarizes the principal fees and costs associated with engaging our firm for investment advisory services. For detailed information, refer to our Form ADV Part 2A, Items 5 and 6 by clicking this link https://adviserinfo.sec.gov/firm/brochure/308547.

    • Asset Based Fees - Payable quarterly in advance based on the balance at the end of the billing period. Since the fees we receive are asset-based (i.e. based on the value of your account), we have an incentive to increase your account value which creates a conflict especially for those accounts holding illiquid or hard-to-value assets;

    • Hourly Fees - Financial Planning is payable in advance; Family Office and Wealth Planning is payable as invoiced;

    • Fixed Fees - Payable as invoiced. The first half of the estimated fee is due in advance of services rendered with the remaining balance payable upon completion of the contracted Financial Planning services; and

    • Other Advisory Fees - In addition to our fees, we are also compensated by third party money managers, which are separate and apart from our fees.

    • Clients may also pay additional fees and/or expenses. Examples of the most common fees and costs applicable 1 to our clients are custodian fees, account maintenance fees, fees related to mutual funds and exchange-traded funds, transaction charges when purchasing or selling securities, and other product-level fees associated with your investments.

  • You will pay fees and costs whether you make or lose money on your investments. Fees and costs will reduce any amount of money you make on your investments over time. Please make sure you understand what fees and costs you are paying.

  • Key Questions to Ask Your Financial Professional

    • Help me understand how these fees and costs might affect my investments. If I give you $10,000 to invest, how much will go to fees and costs, and how much will be invested for me?

  • What are your legal obligations to me when acting as my investment adviser? How else does your firm make money and what conflicts of interest do you have?

  • When we act as your investment adviser, we have to act in your best interest and not put our interest ahead of yours. At the same time, the way we make money creates some conflicts with your interests. You should understand and ask us about these conflicts because they can affect the investment advice we provide you. Here are some examples to help you understand what this means.

    • Revenue Sharing: We have revenue sharing arrangements with third party money managers. The compensation that we share with third party money managers may vary by manager. This creates a conflict of interest. We have a financial incentive to recommend a manager that pays us a larger fee than a manager that pays us a lesser fee, rather than selecting a manager solely based on their performance or your investment needs. Refer to our Form ADV Part 2A Brochure by clicking this link https://adviserinfo.sec.gov/firm/brochure/308547 to help you understand what conflicts exist. Key Questions to Ask Your Financial Professional

    • How might your conflicts of interest affect me, and how will you address them? How do your financial professionals make money? The financial professionals servicing your account(s) are compensated by receiving a salary/monthly draw that is based on the revenue the firm earns from the person's services or recommendations. Do you or your financial professionals have legal or disciplinary history? No, our firm and our financial professionals currently do not have any legal or disciplinary history to disclose. Visit Investor.gov/CRS for a free and simple research tool. Key Questions to Ask Your Financial Professional • As a financial professional, do you have any disciplinary history? For what type of conduct? You can find additional information about your investment advisory services and request a copy of the relationship summary at 415-806-0073 or click the link provided https://adviserinfo.sec.gov/firm/brochure/308547

  • Key Questions to Ask Your Financial Professional
    • Who is my primary contact person?

    • Is he or she a representative of an investment adviser or a broker-dealer?

    • Who can I talk to if I have concerns about how this person is treating me?

  • Registration as an investment advisor does not constitute an endorsement of the firm by securities regulators nor does it indicate that the advisor has attained a particular level of skill or ability.

  • Please note, the information provided on this website is for informational purposes only and investors should determine for themselves whether a particular service or product is suitable for their investment needs. Please refer to the disclosure and offering documents for further information concerning specific products or services.

  • Nothing provided on this site constitutes tax advice. Individuals should seek the advice of their own tax advisor for specific information regarding tax consequences of investments. Investments in securities entail risk and are not suitable for all investors. This site is not a recommendation nor an offer to sell (or solicitation of an offer to buy) securities in the United States or in any other jurisdiction. All investment strategies have the potential for profit or loss.

  • Certain hyperlinks or referenced websites on the Site, if any, are for your convenience and forward you to third parties’ websites, which generally are recognized by their top level domain name. Any descriptions of, references to, or links to other products, publications or services does not constitute an endorsement, authorization, sponsorship by or affiliation with Sonoma Private Wealth with respect to any linked site or its sponsor, unless expressly stated by Sonoma Private Wealth. Any such information, products or sites have not necessarily been reviewed by Sonoma Private Wealth and are provided or maintained by third parties over whom Sonoma Private Wealth exercises no control. Sonoma Private Wealth expressly disclaims any responsibility for the content, the accuracy of the information, and/or quality of products or services provided by or advertised on these third-party sites.

  • Images and photographs are included for the sole purpose of visually enhancing the website. None of them are photographs of current or former clients. They should not be construed as an endorsement or testimonial from any of the persons in the photograph.